Asset Building Organizations

Asset building organizations use Money Habitudes as a teaching tool, instructional game, conversation starter, and money personality assessment. Asset building is the process of supporting and encouraging low-income and moderate-income (LMI) earners, and those living in poverty, to accumulate, develop, and preserve all types of assets (including credit, savings, housing and education).

Organizations using Money Habitudes in an asset building context include:

  • Housing agencies (pre-purchase, post-purchase, foreclosure prevention, transitional housing)
  • Tax preparation organizations (EITC, VITA)
  • Unemployment agencies, job readiness, welfare-to-work (and those involved with TANF and SNAP)
  • Credit counseling and credit repair agencies
  • Parenting programs: Head Start, Social Services, and Healthy Marriages and Responsible Fatherhood grantees
  • Microloan, microenterprise and entrepreneurship programs
  • Prison re-entry programs
  • Community financial educators, including Cooperative Extension and universities
  • Individual Development Accounts (IDAs) and other matched savings accounts
Because of the holistic nature of asset building initiatives, Money Habitudes is often used in multiple ways within the same organization. This includes asset building classes, counseling and in complementary programs for financial capability, relationships or careers.
The materials are used in asset building because they:
  • Are easy to learn and to use as a facilitator.
  • Are non-threatening.
  • Provide countless helpful conversation starters.
  • Appeal to men and women. They are tactile and hands-on format. People associate cards with fun and being social.
  • Are a way to get couples to talk about finances and make joint financial decisions. This leads to them managing their money better. This may mean feeling comfortable to make a budget, share duties like paying the bills or meeting with a financial planner.
  • Work across the spectrum of age, income and education to fit most asset building programs.
  • Complement other skills programs (e.g., communication, budgeting, saving, etc.) and can be used as an icebreaker, integrated module or standalone activity.